Frustrated veterinarians could not find diets that worked for challenging clinical cases of food allergies and intolerances. Conventional diets with highly processed industrial ingredients were the norm, with no whole food options in the veterinary market.

Conventional pet food plants are designed to make conventional diets. Producing diets with whole food ingredients would require an entirely new process and approach; Rayne founder, John Phelps, set out to develop just that! 

John worked with PhD nutritionists, veterinary specialists, and veterinarians to formulate the diets. To account for the natural variability of fresh, whole food ingredients, he instituted additional testing to ensure a consistent finished product. As the Rayne diets evolved, John established a strict “fixed formula” policy, meaning the common industry practice of adjusting levels of ingredients based on cost would never happen with Rayne products. John and the team maintained simple, consistent formulas, using whole food ingredients whenever possible. And the rest, as they say, is history...




Producing products of
uncompromising quality and safety


To pets, to veterinary team members, to owners; providing the highest quality whole food nutrition to dogs and cats through a partnership with the veterinary team


Operating with integrity and transparency in every interaction with our associates, veterinary clinics, pet owners, and our suppliers